Global petrochemicals leader Borouge is set to showcase its diverse portfolio of differentiated and sustainable polyolefin solutions at ArabPlast 2017.
Borouge
Participating as Principal Sponsor under the theme ‘Together we Innovate’, Borouge will demonstrate its approach to utilising propriety technologies Borlink and Borstar, innovation and material science to add value to customers, suppliers, end-users and wider stakeholders.
"We are committed to support ArabPlast and participate as the Principal Sponsor in this highly strategic event, which reflects the growing regional petrochemical expertise and underscores the industry’s importance in diversifying the UAE economy," said Hazeem Sultan Al Suwaidi, Senior Vice-President Regional Middle East, Africa and Exports, Borouge. "We are looking forward to meeting with our colleagues from across the globe to see how best we can develop world-class end-use applications that make a difference in people’s lives every day. Borouge will be able to utilise this platform to meet with customers, partners and peers and showcase our transforming, innovative polyolefin solutions and emphasise the many opportunities they create, throughout the value chain."
Al Suwaidi added: "This is a unique occasion to share best practices, explore new opportunities, exchange knowledge and identify ways of further enhancing our ability to meet the continually changing needs of the market, enhance customers’ production and increase their competitiveness."
This year, the company will highlight its experience in operating the completed Borouge 3 plant, after recently commissioning the state-of-the-art cross linked polyethylene (XLPE) reactor, the first of its kind in the region. The Borouge 3 plant, which increased the company’s total production capacity to 4.5 million tonnes of polyolefin per year, made its complex in Ruwais the largest integrated polyolefin facility in the world. Following this expansion, Borouge is in a stronger position to provide quality products at scale, and capitalise on growing market requirements, particularly in the Middle East and Asia, where demand is expected to rise significantly. Borouge will also display its innovative solutions at its booth that cater to infrastructure, energy, packaging, agriculture and healthcare sectors.
To add to the excitement, Borouge, together with a number of its partner machinery manufacturers, has arranged machinery demonstrations using Borouge material throughout the event to show visitors, in real time, how polyethylene (PE) and polypropylene (PP) pellets are transformed into various plastic applications. Additionally, Borouge will be hosting a series of technical seminars on the heels of ArabPlast on January 9th.
Borouge experts will be able to introduce the latest applications and uses of PE and PP and provide attendees with valuable insights and advice on how best to maximise value of various production lines.
From its dedicated Innovation Centre in Abu Dhabi and inspired by its mission to ensure ‘value creation through people and innovation’, Borouge has been leading by example, successfully filing over 380 patents of unique polymer grades since 2014 and accounting for over 30 per cent of all the patents registered by UAE applicants in the World Intellectual Property Organisation database. Currently, more than 15 per cent of Borouge’s total production sales volume is based on products that have been developed in house at the Company’s Innovation Centre in Abu Dhabi in the last five years. Borouge also expects that the total patents filed by the Innovation Centre will reach 750 within the next four years.
“We are proud to have such a technically advanced facility here in the UAE that nurtures the great ideas and minds of our Emirati scientists and researchers, and transforms them into tangible realities," said Al Suwaidi. “The Borouge Innovation Centre allows us to utilise the power of science and technology to better support our customers and respond to their needs through the development of value-adding polymer solutions and provide second to none technical support. Benefiting from the increased investment in polymer science and materials design competencies, more value creating innovations have been achieved to cater to various market segments.”
Hall 7, Booth B130